Bollywood's leading female stars are encouraging women around the world to get kitted out in ladies' sportswear and get into shape, it has been reported.

While, in the past, the biggest names of the massively-popular Indian movie industry were curvaceous, now growing numbers are opting to pursue a more-Western look, with many now sticking to strict diets and exercise regimes to stay in shape.

According to a new report from the AFP, this shift in attitude has come about gradually over the past decade, though the recent movement away from more conservative dress and towards more-Western clothes, such as having the leading ladies wearing bikinis, has accelerated the growing interest in keeping slim.

At the same time, the news agency also noted that many of the biggest stars, including Bipashu Basu and Shilpa Shetty, have launched fitness DVDs, with these encouraging fans all over the world to follow their lead and invest in ladies fitness clothing and a gym membership.

Just this week, research carried out by the Mars Refuel Drink Fund found that less than half of all Britons don't take part in any sport, despite a growing awareness of the dangers surrounding obesity and a lack of exercise.

Posted by Tina Wilson ADNFCR-2569-ID-19654457-ADNFCR

Sport & Fitness Clothing News - Latest Stories

Danger of exercise to hypertensive people 'blocked'

Posted on 06-Apr-11

Scientists have found a way of preventing a greater increase in the blood pressure of women with hypertension when they exercise in their ladies running clothing.

Sport for all initiative hailed a success

Posted on 06-Apr-11

People of all ages, abilities and walks of life donned their gym clothing recently to take part in free sports sessions at the University of Nottingham.

Exercise 'keeps the heart young'

Posted on 05-Apr-11

Women who exercise regularly throughout their lives have stronger, healthier hearts than those who do not don their ladies fitness clothing often, a study has suggested.

Using own body mass 'is helpful in resistance exercise'

Posted on 04-Apr-11

Older women can benefit from donning their gym clothing and taking part in resistance exercises that include using their own body weight.

Progressive resistance training 'is good for seniors'

Posted on 01-Apr-11

Progressive resistance training can help elderly women to improve their strength in their ladies fitness clothing.