Regular exercise in bamboo sportswear could change women's attitude to food temptations, research has suggested.

In one part of the experiment researchers from the University of Texas at Austin asked female participants to estimate the calories in a cookie.

Those with a strong dieting goal perceived the cookie as having more calories and being more damaging to their long-term commitment to weight loss.

Commenting on the findings, which are published in the Journal of Consumer Research, the authors said: "When consumers encounter temptations that conflict with their long-term goals, one self-control mechanism is to exaggerate the negativity of the temptation as a way to resist.

"Such distorted construal, rather than accurate representations, determines consumers' actual consumption, helping them resist the temptation."

Meanwhile, recent research published in the journal BMC Cancer indicated that post-menopausal exercise can help to reduce breast cancer risk.

Posted by Martin Sebborn ADNFCR-2569-ID-19514867-ADNFCR

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