Sales of a staple item of a women's fitness wear wardrobe, jogging bottoms, have recently rocketed, according to Debenhams.

Evidence of sales at the fashion store suggests that joggers could become one of the key piecesin women's fashion wardrobes in Spring 2010, along with leggings, trench coats and little black dresses.

Jogging bottoms accounted for 40 per cent of sales within one of its sports ranges in October, compared to just 25 per cent in September.

The increase in interest is being attributed by Debenhams's fashion bosses to high profile celebrities such as Cheryl Cole and Madonna, who have both been spotted wearing the comfortable ladies fitness wear.

Earlier this month, Cheryl Cole performed on the X Factor wearing a pair of tracksuit bottoms with splits up the sides dressed-up with a pair of killer heels.

Karen Peacock, design director at Debenhams, said: "The return of jogging bottoms as a fashion piece is great news. It's undoubtedly the comfiest item of clothing in every woman's wardrobe, and now it can be worn out to the shops, to a club or on a date!" ADNFCR-2569-ID-19485351-ADNFCR

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