Madonna has announced that she is opening an international gym chain to encourage people to don their gym clothing and improve their fitness.

Called Hard Candy Fitness, the chain is being created by the star in partnership with her manager Guy Oseary and New Evolution Ventures.

The first Hard Candy Fitness centre is being created in the Bosques de las Lomas area of Mexico City and will span a 30,000 square foot space.

It is set to open in mid November and Madonna will visit the gym at the end of the month for its official launch.

Chris Dedicik, Hard Candy's managing director said: "Hard Candy Fitness is a one of a kind experience merging fitness with entertainment."

"We are dedicated to exceeding the expectations of our members," he added.

Earlier this month, leisureopportunities.co.uk reported that budget fitness centre operator Pure Gym is to open four new venues across the UK by May next year.

Posted by Sue Wallis ADNFCR-2569-ID-800158105-ADNFCR

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